98.5-The Beat is San Antonio’s first and only Hip Hop and R&B station in the market. With a powerful 100,000 watt signal, KBBT’s reach is massive-averaging over 200,000 adult listeners each week. The Beat’s incredible talent line-up, solid ties within the community and unmatched ability to deliver the hottest titles in Hip Hop and R&B have made KBBT one of the most successful stations in the market since its launch in 2000.
The Beat online is another way to reach Beat listeners and other potential consumers. Our website, thebeatsa.com, reaches an average of nearly 200,000 page views per month. In addition, the beatsa.com has more than 14,000 opt-in users in The V.I.Beat user club. These are thousands of potential customers willing and available to receive your messaging with a click of the mouse.
Desirable Consumer Segment
The Beat targets San Antonio’s younger adult set. This viable segment consists of upwardly mobile, trendsetting consumers in their prime of acquisition. Beat listeners represent a cross section of demographics ranging from blue to white collar employees, high school to college graduates, renters to homeowners and young to established households with children.
Beat listeners are more likely than the general population to spend money on consumer goods such as electronics and home appliances. Beat listeners are active consumers and enjoy a variety of entertainment options. They are more likely than their total market counterparts to attend movies, concerts, professional sporting events and other family-oriented venues.
Customized Marketing Solutions
Your marketing consultants at 98.5-The Beat are committed to providing customized and creative campaigns to meet the many and individualized challenges of our advertising partners. Through an extensive portfolio of powerful capabilities including Radio, Online, Mobile and Special Events, The Beat can imbed your messaging firmly in the minds of one of South Texas’ most viable consumer groups. Whether your goal is:
· Recruitment
· Product/Site Launch
· TrafficBuilding
· Or Brand Development…
98.5 The Beat has enjoyed absolute success in helping our clients achieve their marketing objectives. Throughout the years, several national advertisers; such as Pepsi, McDonald’s, Verizon Wireless, USAA, Time Warner Cable, AT&T and Wal-Mart have all trusted their brand equity in our hands. Trust the power of one of the highest performing stations in the market to deliver results for you!
For information on how you can partner with 98.5 -The Beat, please contact:
Marcos Resendez,
LSM/Regional DOS, New Media
(210) 804-6940
mresendez@univisionradio.com
This is copyrighted information of 98.5 The Beat and Univision Radio. All rights reserved.
